We believe that machines and nature don’t have to be opposites – in fact, they can work hand in hand. Our goal is to create intuitive communication and a pleasant environment for every machine operator, shaping the workplace of the future.
We’ve made it our mission to unite nature and machines. It’s time to move away from aggressive, ambiguous warning lights that often feel threatening to operators. Harsh alarm tones and frantic flashing have sadly become the norm. But the machine’s panicked "screaming" should evolve into something more natural – a calm, clear “please help me”.
Operators should feel comfortable and supported in their work environment, not stressed or intimidated.
That’s why we developed PHORB – a method designed to support the development of alternative state communication for industrial manufacturing processes. PHORB communicates in a natural way, taking into account more than just machine data. Information states are visualized through shapes and colors: for example, the sharper and redder PHORB appears, the more urgent the situation.
For years, we’ve been deeply committed to reducing complexity, anticipating issues through information, and encouraging perception with all senses – including a return to natural understanding. It’s a challenging field, but we are determined to bring intuition back to the workplace – creating more harmony and boosting efficiency.
With PHORB, industrial workspaces can be reimagined and redesigned to reduce stress and enhance productivity. Shaping the workplace of the future – one that feels natural to us.
True to our guiding principle: human ready.